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Caribbean

Published on April 15th, 2016 | by The Trinidad Guardian

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The synergy between mavericks

Just after the Carnival this year, a display advertisement appeared in a weekend newspaper. It was a congratulatory message from Hadco Ltd and Phase II Pan Groove to the new Panorama champions, Desperadoes offering congratulations to the band and “their supporters and the people of Laventille.” Conciliatory. Magnanimous. Positive. In the hurly-burly world of competitive art that is Trinidad Carnival, Panorama foes are friends in life, but on paper, loyalties are disparate.

The gesture of congratulations could be a sign of the dawning of a new era in corporate relations between rivals or even communities. Hadco and Phase II were big enough to uniquely, from among their own cohort, and publicly congratulate the winning band. One needs to recognise that Hadco recently became the sponsor of legendary steelband, Phase II, who placed third. This was a signal. Are we witnessing a new way sponsors of steelbands interact with the community that is the steelband fraternity? Is this a new paradigm in a time of recession when history has shown that with the tightening of belts comes a “man for himself” mentality?

Both Hadco and Phase II represent a kind of rebel spirit in their representative industries. The synergy between the two organisations reflect a maverick nature that defines innovation and influence. Hadco, which celebrates 25 years of existence in 2017, was a radical that quarter-century ago when they entered into the local distributive trade marketplace among giants who already had over 50 years experience. They still thrive today with a focused vision that speaks of “enriching the quality of life” of their partners and, importantly, “setting trends.” They operate successfully with a business model that recognises the triple CEOs in the Hadad brothers as a unity.

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